The campaign was first run in 2018, and three drivers received recognition in this maiden edition.
The campaign started at the Lapaz to Madina and Adenta/Dodowa branch of the GPRTU. Passengers that travel along these routes were briefed to observe the behavior, driving skills and discipline of the drivers, and nominate the best performers.
Managing Director of Bayport Savings and Loans, Nii Amankra Tetteh, explained that the campaign is targeted at reducing road accidents. “Safety on our roads is a big problem, so Bayport decided to initiate a programme that will motivate drivers and hand passengers the power to influence drivers.’’
Head of Brand, Marketing and Communication, Jeffrey Sowa, added that Bayport wants drivers to aspire for greater things.
The three drivers with the most votes from passengers each received a cash prize, ranging from Ghs1,000 for the winner and GHs500 and Ghs300 for the first and second runners-up.
The overall winner, Abraham Sackey, cautioned his fellow drivers to value human life and ensure safety on our roads. “I did not expect to win because so many drivers were nominated. I am grateful to Bayport and encouraged the company to continue the good works.”
The winners of the second Bayport Save a Life Campaign was announced on Wednesday, 30 January 2019. The overall winner, Alex Osei Afrifa, received a fridge and shopping vouchers, while first runner-up, Dompreh Richard, won a fridge second runner-up, Paul Essiam, a 32-inch flat screen TV. The second campaign was bigger and better than the first and including more exciting activities. It started with a series of health screenings organized by Bayport in collaboration with Cosmopolitan Insurance. Several commercial drivers and people within the community took the opportunity to have themselves screened for diabetes, blood pressure levels and other health indicators. Next up was driver’s license services provided by a team from DVLA. Drivers and community members could renew, upgrade and apply for replacement licenses.
The best part of the project was saved for last with drivers engaging in a healthy competition to find the most disciplined driver. Voting started on 15 December 2018 and ended on 18 January 2019, and over 500 passengers cast their votes.
Overall winner Alex Osei Afrifa said that the award has really motivated himself and other drivers. The work of drivers is not easy, not to talk of the risks involved in our daily driving from one destination to the other. But Bayport has started a good thing to appreciate us for our efforts. I am very grateful, and I want to say a big thank you to Bayport Savings and Loans.”